Privacy Policy

Effective date: 6 October 2026

Ace of Raves Ltd (“Ace of Raves”, “we”, “us” or “our”) is responsible for the personal information described in this policy.

1. Who we are

Ace of Raves Ltd
Company number: 17328208
Registered in England and Wales
Registered office: 20 Landcroft Lane, Sutton Bonington, Loughborough, LE12 5PD
Email: ace@aceofraves.co.uk

2. Information we may collect

Depending on how you use our website and services, we may collect your name, billing and delivery address, email address, telephone number, order and payment-related information, communications with us, returns/refund information, and technical information such as IP address, device/browser information and security logs.

Payment card details are normally handled by our payment or commerce provider rather than stored directly by Ace of Raves.

3. Why we use your information

• Orders and customer service: to process purchases, take payment, arrange fulfilment and delivery, handle returns, refunds and enquiries. We generally rely on performance of a contract.
• Legal and accounting requirements: to keep records, deal with tax/accounting obligations, fraud, disputes and legal claims. We rely on legal obligations and, where appropriate, legitimate interests.
• Website security and operation: to keep the website, cart and checkout working and to prevent misuse. We rely on legitimate interests and, where applicable, strictly necessary storage/access technologies.
• Marketing: where permitted, to send marketing communications. Where consent is required, we will ask for it. You can unsubscribe at any time.

4. Who we share information with

We may share personal information where necessary with service providers that help us run the business, including ecommerce/payment providers, print and fulfilment partners (including Printful where used), delivery carriers, hosting/infrastructure providers, email providers, professional advisers and authorities where legally required.

We do not sell personal information.

5. International processing

Some suppliers may process information outside the UK. Where UK data-protection law requires safeguards for an international transfer, we will use an appropriate lawful transfer mechanism.

6. How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to meet legal, accounting, tax, fraud-prevention and dispute-resolution requirements. Order and transaction records may be retained for the period required by applicable law. Marketing information is retained until you unsubscribe or we no longer have a lawful reason to use it.

7. Your rights

Depending on the circumstances, you may have rights to access, correct, erase or restrict the use of your personal information, object to certain processing, and receive certain information in a portable format. Where we rely on consent, you can withdraw it at any time without affecting earlier lawful processing.

To exercise a right, email ace@aceofraves.co.uk. We may need to verify your identity.

8. Complaints

Please contact us first if you have a concern. You also have the right to complain to the UK Information Commissioner’s Office (ICO).

9. Cookies and similar technologies

We use storage/access technologies as described in our Cookie & Storage Policy. Strictly necessary storage (such as your shopping bag and your cookie choice) is always on. Optional analytics (Google Analytics 4) is off unless you opt in, can be turned off at any time through Cookie settings, and is used to understand how the site and games are used so we can improve them. We do not sell personal information and do not use advertising trackers.

10. Changes to this policy

We may update this policy when our services, suppliers or legal obligations change. The latest version will be published on this website with an updated effective date.